Title Woes, Part III (or is it IV? IX?)
In which the title sagas wage on.
I thought the title for my next contemporary thriller had been nailed down: The Deadlight Connection. The editors liked it. The sales department (far more important and powerful than mere editors!) liked it. The recently released edition of Archangel even carried teaser chapters of the book with the Deadlight title—advance publicity. So it was a done deal, right? Wrong.
About six weeks ago, Harper Collins cover conferenced the book. This is when the editors and marketing people get together with the art department to come up with cover concepts. Only problem was, the art people “couldn’t get their heads around the title.” (Huh?) So they wanted a new title. Preferably The Dead SOMETHING Connection.
My reaction was, You’ve got to be kidding? NOW you decide the title needs to be changed. And you want me to come up with a title to fit a cover idea? With the word “dead” in it? Like what? The Dead Nazis Connection?
Round and round we went. Like a good, cooperative author (uncooperative authors, unless they are HUGE, soon find themselves OOPs—Out of Print), I tried to come up with a new title. Steve and I spent hours, day after day, brainstorming new titles, but the results ranged from the dull to the ridiculous. I kept hoping HC would give in and go with the original title. But every Monday there would be a new little email in my box: Come up with any good title ideas over the weekend?
Finally, inspiration hit. I sent the idea in. A shout of jubilation went around the editors, the marketing people, the Art Department. A new title was born. And it shall be called The Solomon Effect.
My editor thought to ask, Does it have anything to do with the book? To which I responded, I’ll make it fit.
Sigh.
I thought the title for my next contemporary thriller had been nailed down: The Deadlight Connection. The editors liked it. The sales department (far more important and powerful than mere editors!) liked it. The recently released edition of Archangel even carried teaser chapters of the book with the Deadlight title—advance publicity. So it was a done deal, right? Wrong.
About six weeks ago, Harper Collins cover conferenced the book. This is when the editors and marketing people get together with the art department to come up with cover concepts. Only problem was, the art people “couldn’t get their heads around the title.” (Huh?) So they wanted a new title. Preferably The Dead SOMETHING Connection.
My reaction was, You’ve got to be kidding? NOW you decide the title needs to be changed. And you want me to come up with a title to fit a cover idea? With the word “dead” in it? Like what? The Dead Nazis Connection?
Round and round we went. Like a good, cooperative author (uncooperative authors, unless they are HUGE, soon find themselves OOPs—Out of Print), I tried to come up with a new title. Steve and I spent hours, day after day, brainstorming new titles, but the results ranged from the dull to the ridiculous. I kept hoping HC would give in and go with the original title. But every Monday there would be a new little email in my box: Come up with any good title ideas over the weekend?
Finally, inspiration hit. I sent the idea in. A shout of jubilation went around the editors, the marketing people, the Art Department. A new title was born. And it shall be called The Solomon Effect.
My editor thought to ask, Does it have anything to do with the book? To which I responded, I’ll make it fit.
Sigh.
Labels: covers, publishing industry, titles